Real estate has been
doing the same thing
for 100 years.
Uber rewrote transportation. Airbnb rewrote hospitality. Netflix rewrote entertainment. Real estate? Still · using · 1923's playbook. SHIFT is what happens when a few stubborn agents decide that's not okay anymore.
We didn't
set out to disrupt.
We just got tired of pretending.
For decades, the real estate industry has charged sellers 6%–7% of their hard-earned home equity to do a job that — let's be honest — has gotten cheaper to do every year.
Photography costs less. Marketing is automated. MLS access is faster. Showings get scheduled by an app. The service hasn't gotten more expensive — but the fees haven't moved an inch.
Meanwhile, sellers were getting nickel-and-dimed for "premium photography upgrades" and "marketing packages" they should've been getting for free.
So we built something better.
SHIFT runs on a flat $6,500 listing fee. Full service. Real photography. Open houses. Aggressive negotiation. The same playbook traditional brokerages charge $24,000 for.
We built it on modern technology, a team-based model (so you're never stuck with one overworked agent), and a simple promise: no surprises at closing.
For buyers, we go further: 25% of the buyer's commission goes back to you. Closing costs. Furniture. Whatever. Most agents would never dream of doing this. We dream of changing the industry.
A few things
we won't compromise on.
Transparent pricing
One flat fee. No à la carte. No "premium upgrades." What you pay is what we charge — that's it.
Team-based service
You're never stuck with one stretched-thin agent. Multiple specialists work your transaction.
Modern technology
Smart tools, not 1995 fax machines. Faster pricing, sharper photography, better marketing.
Hard negotiation
We work for top dollar and best terms. Period. Sellers get more. Buyers pay less.
Real communication
You hear from us. Daily during showings. Same day for offers. No ghosting.
Local expertise
50+ combined years across the Twin Cities, Hudson, Eagan, Roseville, Edina, and beyond.
Meet the
rule-breakers,
Real estate agents who got tired of the 100-year-old playbook and built a new one.
Let's talk.
Buying, selling, or just curious how the math works on your specific home — we're here. No pitch, no pressure.


